Each week there are a number of articles written about social media and the latest trends and features emerging on every platform. Here are LiftMetrix’s top 5 favorite articles from this week.

1. YouTube Testing New In-App Chat Function to Boost Social Activity

Google, in an attempt to keep up with the competitive changes of the social world has released plans to create an in-app messaging platform that will allow users to share their thoughts on YouTube content while on YouTube. Users will be able to easily share videos with friends using the YouTube app, which helps create a more seamless experience. Will this update help YouTube catch up to competitors like Facebook or Twitter? That’s unknown, but what we do know is YouTube is making great strides in order to compete. – Via Andrew Hutchinson in SocialMediaToday

2. How Companies Will Use Social in 2017

Since the launch of Facebook pages in 2007, brands have used Facebook as a source to reach their audience. However, having a social presence doesn’t guarantee you’re effectively reaching your viewers. 2017 is a year projected to change the way companies combat social media to accomplish their business objectives. We should expect to see an increase in company employees promoting their brand on their personal pages and an increase in user-generated content. As the months of 2017 unfold, it seems we should see an increase in human interaction among brands. – Via Ryan Holmes in HootSuite

3. Social Selling: What it is, Why You Should Care, and How to Do It Right

Social Selling is a phrase that is abuzz in the marketing/social world. In fact, we mentioned social selling in our latest webinar, which you can view by clicking here. Social Selling is accomplished by using social networks to learn more about and connect with prospective clients. It helps build meaningful relationships that can help increase sales and create lasting connections. – Via Christina Newberry in HootSuite

4. Why Facebook Ads Will Make You Successful in 2017 and Beyond

Despite some of the backlash Facebook received from marketers in 2016, 2017 will be a year of opportunity for advertisers on the platform. Facebook allows advertisers to reach their target market with precision. New features like messaging ads, video ads and virtual reality ads will allow brands to advertise on a completely new and interactive level. – Via Marcus Andrews in HubSpot

5. A Year in Review: Top 3 Social Media Themes of 2016

2016 was a year we show huge progression in the way we advertise on social media. New features and changes to social platforms changed how marketers use social in their marketing strategies. Themes that stood out in 2016 included video, live streaming and customer care. As we enter the New Year we should expect to see a continuation of these themes with new adaptations. РVia Meghan Hardy in IgniteSocialMedia 


  • Want to increase your social ROI? Subscribe to our blog now!

Posted by Morgan