Tag: social media

Social Best Practices in the Financial Services Industry

Last week, LiftMetrix launched our latest blog series to recap our recent webinar: “2016 in Review and Social Trends for 2017”. The previous post in this series addressed how the Media Publishing industry, Hospitality industry and Services Industry created social...

/ January 31, 2017

Four Roles Your Social Team Should Have in 2017

The world of social has progressed significantly from its days of MySpace and the launch of Facebook. Rarely do you find a company, whether it’s a Fortune 500 or a startup, that does not have some social presence. It is...

/ December 28, 2016

Our Favorite Social Media Quotes From #SMMW16

Our brains are still buzzing from being at #SMMW16 in San Diego and If you didn’t attend, then you missed out on our amazing hoop contest, never ending social media quotes and some great content of course. Don’t worry, we’ve...

/ April 26, 2016

The Era of Social Media Vanity Metrics is Over

It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...

/ April 13, 2016

6% of Facebook ‘Likes’ are now Reactions, Love is the Most Popular

As you may have noticed (unless you’ve been living under a rock), your Facebook feed now has a lot more emotions to it. These “Facebook Reactions” are not only changing how we look at our newsfeed but also how your...

/ March 23, 2016

6 Marketing Trends We’re Seeing In 2016

As we wrap up the first quarter of 2016, some marketing trends are already starting to stand out. Not only did we see a few things at #swsx (that post coming soon) but we are seeing trends pop up across...

/ March 20, 2016

Assign Value to Your Business Objectives for Social ROI

Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...

/ December 20, 2015

Creating Your Business Goals For Social ROI

In this day and age, setting goals is incredibly important for determining ROI, especially for Social Media (we like to call this your Social ROI). If you want to justify your work accurately, then your goals should relate directly back...

/ November 19, 2015

8 Ways to Optimize Twitter Content Through Testing

Twitter may just be one of our favorite social media tools, but sometimes you realize doing the same old thing isn’t working as good as it once was. So we’ve found that once in awhile it’s important to test your...

/ October 14, 2015

Should Your Brand Be On Snapchat?

Last week we shared an infographic and statistics surrounding Snapchat, so we thought we may share reasons why your brand may want to get started or add this platform to your marketing mix. Currently Snapchat has a young demographic that...

/ September 2, 2015