Tag: Measurement

Rich Insights From Twitter Data

Earlier this week, Twitter announced that LiftMetrix integrated Twitter’s new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved...

/ May 5, 2016

Our Favorite Social Media Quotes From #SMMW16

Our brains are still buzzing from being at #SMMW16 in San Diego and If you didn’t attend, then you missed out on our amazing hoop contest, never ending social media quotes and some great content of course. Don’t worry, we’ve...

/ April 26, 2016

The Era of Social Media Vanity Metrics is Over

It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...

/ April 13, 2016

6% of Facebook ‘Likes’ are now Reactions, Love is the Most Popular

As you may have noticed (unless you’ve been living under a rock), your Facebook feed now has a lot more emotions to it. These “Facebook Reactions” are not only changing how we look at our newsfeed but also how your...

/ March 23, 2016

Adding Google Analytics on LiftMetrix

Adding Google Analytics to LiftMetrix Adding Google Analytics to your account enables LiftMetrix to track conversion on your website. Conversions can include: web traffic, customer sign-ups, purchases, email acquisition and many more. Follow these steps to add Google Analytics to your dashboard. 1.)...

/ January 10, 2016

Assign Value to Your Business Objectives for Social ROI

Now that you have completed Step 1 and have your social media business objectives selected, it’s time to assign values. As you begin assigning values and tracking each value, you start to understand your own Social ROI. Step 2: Assign...

/ December 20, 2015

Creating Your Business Goals For Social ROI

In this day and age, setting goals is incredibly important for determining ROI, especially for Social Media (we like to call this your Social ROI). If you want to justify your work accurately, then your goals should relate directly back...

/ November 19, 2015

8 Ways to Optimize Twitter Content Through Testing

Twitter may just be one of our favorite social media tools, but sometimes you realize doing the same old thing isn’t working as good as it once was. So we’ve found that once in awhile it’s important to test your...

/ October 14, 2015

Pay to Play for Social ROI

Social Media is constantly evolving and more and more times becoming a pay to play model in order to get back your Social ROI. In fact they estimate that Social networks will earn $8.3 billion from advertising in 2015 alone....

/ September 17, 2015

Should Your Brand Be On Snapchat?

Last week we shared an infographic and statistics surrounding Snapchat, so we thought we may share reasons why your brand may want to get started or add this platform to your marketing mix. Currently Snapchat has a young demographic that...

/ September 2, 2015