Category: LiftMetrix

Our Top 5 Favorite Social Media Articles from the Week of 10/9/16

Every week there are a number of articles written about social media and the latest trends and features that are emerging on every platform. Here were LiftMetrix’s top 5 favorite articles from last week 1. 5 Competitive Advertising Strategies to Outsmart...

/ October 16, 2016

Three Predictions for the Future of Social Media

This is LiftMetrix’s next installment in our blog series of interviews with notable social media marketers from brands across various industries. Throughout this series of interviews, we have accumulated their responses to several questions, including their predictions for the future...

/ September 16, 2016

Part One: The Olympic Winners on Social

LiftMetrix recently presented a webinar providing a social recap of the teams, sports and sponsors at the 2016 Rio Olympics. Below is a recap of the Olympic winners on social as presented in the webinar, which can be downloaded by...

/ August 30, 2016

What Instagram’s Analytics API Means for Social Marketers

Originally posted on VentureBeat The savviest social marketers aren’t throwing pasta at the wall to see what sticks anymore. Social media marketing has become a more data-driven endeavor, with an emphasis on analytics and the insights gained from using data...

/ August 23, 2016

Which Social Platforms are Exciting these Top Social Media Marketers?

This is LiftMetrix’s next installment in our blog series of interviews with notable social media marketers from brands across various industries. Throughout this series of interviews, we have accumulated their responses to several questions, including the social media platforms that...

/ August 11, 2016

Top Sponsors on Social Heading into the Olympics

With the 2016 Rio Olympics commencing tomorrow August 5th, LiftMetrix conducted an analysis of the social content that Team USA domestic sponsors have published over the past two weeks to find out which which brands are seeing the most social...

/ August 4, 2016

A CEO’s Tips for Maximizing Social Media ROI

Originally posted on the Hootsuite blog When it comes to social media, one of the biggest challenges businesses face is measuring return on investment (ROI)—especially as the landscape continues to evolve. As the CEO of LiftMetrix, a social media analytics...

/ July 28, 2016

Four Key Challenges Facing Social Media Marketers

Over the past several weeks, LiftMetrix has sat down with notable social media marketers from brands across various industries to learn their best practices for social media, brand development, and marketing to drive ROI. Throughout this series of interviews, we...

/ July 21, 2016

Rich Insights From Twitter Data

Earlier this week, Twitter announced that LiftMetrix integrated Twitter’s new Engagement API into its platform. This means that Twitter Premium customers receive 16 new data points such as true impressions, link clicks, video views and mobile app installs. LiftMetrix is excited to provide improved...

/ May 5, 2016

The Era of Social Media Vanity Metrics is Over

It’s an amazing time to be a Social Media Marketer. A constant stream of new channels to communicate with your customers and millions of data points are in your arsenal. More data points is always a good thing, right? More...

/ April 13, 2016