Category: Featured

Featured stories feature some of the best interviews and content on our site.

Video: A Social Media Game Changer

It’s been over a decade since the creation of YouTube and, since its launch in 2005, the term “viral” has taken on a whole new meaning with the popularity of digital videos skyrocketing. Today, almost every social platform is saturated...

/ February 2, 2017

Social Best Practices in the Financial Services Industry

Last week, LiftMetrix launched our latest blog series to recap our recent webinar: “2016 in Review and Social Trends for 2017”. The previous post in this series addressed how the Media Publishing industry, Hospitality industry and Services Industry created social...

/ January 31, 2017

Social Best Practices in the Services Industry

Last week, LiftMetrix launched our latest blog series to recap our recent webinar: “2016 in Review and Social Trends for 2017”. The first two posts addressing how the Media Publishing industry and Hospitality industry created social campaigns to drive business...

/ January 26, 2017

Promoting Products through Pop Culture

 The 2017 Sundance Film Festival is in full swing this week as filmmakers and celebrities touch down in snowy Park City, Utah. The festival, as always is a great opportunity for filmmakers and photographers to showcase their latest documentaries and...

/ January 26, 2017

Best Practices of 2016 and Looking Forward

On January 19th, LiftMetrix will be presenting the webinar: “2016 in Review and Social Trends for 2017“. We pulled together a sneak peek into the presentation below. 2016 was a transformative year for the social world as new types of...

/ January 18, 2017

How Social Platforms Transformed the CES 2017 Experience

The world of tech and social were abuzz last week as the annual CES conference in Las Vegas launched on Thursday, January 5, 2017. Startups, consumer electronics providers and tech brands, both large and small, graced various venues throughout Las...

/ January 11, 2017

Restoring Social Advertisers’ Trust in 2017

The second half of 2016 was a time full of unease in the social marketing world. Many advertisers became disheartened by the increase in metric mishaps on social media platforms, particularly from the increasing amount of glitches and bugs that...

/ January 4, 2017

Four Roles Your Social Team Should Have in 2017

The world of social has progressed significantly from its days of MySpace and the launch of Facebook. Rarely do you find a company, whether it’s a Fortune 500 or a startup, that does not have some social presence. It is...

/ December 28, 2016

Five Steps to Kick Off Your Social Governance Plan in 2017

This featured guest post was written by Christina Tolosa, Alliance Manager at Proofpoint. The holiday season isn’t just a time for apple cider, snowball fights, and spending time with family – it’s also a great opportunity for brands to engage with...

/ December 20, 2016

Four Trends for Brands on Social Heading into 2017

As 2016 comes to a close, brands have approached LiftMetrix asking what social trends and strategies they can expect to emerge in 2017. Below, we have compiled four key trends that our team has observed gaining popularity among our clients...

/ December 19, 2016