All posts by Kara

Social Best Practices for Retailers Heading into Black Friday

Black Friday, and the social promotions from retailers, are upon us once again – but which are actually resonating with social audiences? LiftMetrix conducted an analysis of the big box retail industry to find out which retailers scored the top...

/ November 22, 2016

Part 3: How QSRs are Driving Business Objectives on Pinterest

In this third installment of LiftMetrix’s blog series recapping our “Is Social Driving Your Business Objectives?” webinar, we are going to analyze how QSRs can drive business objectives based off their social strategy on Pinterest. The previous two posts in...

/ November 10, 2016

Does Social Performance Predict Elections?

Today, November 8, 2016, millions of Americans are casting their votes in a historic election. Republican candidate, Donald Trump, takes on Democratic candidate, Hillary Clinton, in a race for the White House like we’ve never seen before. Social media has...

/ November 8, 2016

Part 2: How Retailers are Using Social to Drive Business Objectives

Last week, LiftMetrix launched our latest blog series to recap our recent webinar: “Is Social Driving Your Business Objectives?” The first post in the series addressed how conversion on site should be the main focus for brands, and this conversion...

/ November 2, 2016

Part 1: How Top Brands have Mapped Social to Business Objectives

This is the first post in LiftMetrix’s latest blog series surrounding our recent webinar: “Is Social Driving Your Business Objectives?”. The full presentation can be downloaded by clicking here, or you can view the recording by clicking here. Leading up...

/ October 27, 2016

Social’s Shift to Driving Brand Business Objectives

On October 20th, LiftMetrix will be presenting the webinar: “Is Social Driving Your Business Objectives?” and pulled together a sneak peek into the presentation below. Social media has matured. Gone are the days that fans, impressions, and vanity metrics (likes, shares,...

/ October 19, 2016

LiftMetrix Releases Automatic Social Content Tagger

Meredith Corporation and several leading publishers and brands now have access to advanced segmentation and insight into their social analytics, performance, and ROI New York, New York (PRWEB) October 11, 2016 | LiftMetrix, the leading enterprise social media analytics platform with...

/ October 11, 2016

Our Favorite Tweets From #DigidayDPS

Team LiftMetrix just returned from the Digiday Publishing Summit and we’re very excited by what’s happening in the media publishing industry and look forward to seeing how publishers will further tie their business objectives to social media strategies. Here were...

/ September 23, 2016

Three Predictions for the Future of Social Media

This is LiftMetrix’s next installment in our blog series of interviews with notable social media marketers from brands across various industries. Throughout this series of interviews, we have accumulated their responses to several questions, including their predictions for the future...

/ September 16, 2016

Part Three: How Can Olympic Social Performances Drive Business Objectives?

This is the third and final post in LiftMetrix’s social recap series of the 2016 Rio Olympics. Part One featured the Olympic winners on social and Part Two analyzed the social best practices that drove the winners’ social performance. Our...

/ September 8, 2016